Website performance — load speed, mobile experience, SEO basics, conversion paths

Lead flow — what happens after someone fills out a form or clicks a button

Tool stack audit — are you paying for tools that overlap, or missing a gap entirely

Booking & scheduling — is the process smooth or does it create friction for the customer

Follow-up gaps — where leads or customers fall through the cracks after first contact

Content & messaging — does the site actually communicate what you do and who it's for